This book argues that what senior executives do should rest squarely on what they say The logical conclusion is that organizations are a network of conversations--between employees, employers, suppliers, and customers--the only thing executives can influence is the debate, discussion, or dialogue they happen to be in at the moment The authors ожжзф explore how 12 global firms have tackled the art and science of strategic conversations and the book contains a range of new tools and techniques for leading effective change and implementing strategy using this philosophy.  Крем-гельISBN 1403903816.