Contemporary sport is a huge global enterprise which necessitates that sportsorganisations operate as businesses An increasingly important element of sportbusiness is the management of the myriad of relationships in which sport entitiesare involved It is the relationship management aspect of sport which is the uniquefocus of this book Sport ожжоо Public Relations and Communication is the first book to explore publicrelations and communications in the sports industry in a global context It bringstogether applicable strategies for the sport management or marketing student, andprovides a concise guide to how public relations and communications strategiesand principles can be applied to sport management and marketing issues This book discusses and reformulates the principles of public relations andcommunications by demonstrating how they can be successfully applied in practicewithin a sports context Discussion is customized to apply directly to sports management, thoroughlyexploring the nuances of the fieldCase studies are used throughout the book to illustrate the practicalapplication of theoryDiscussion questions help to formulate and articulate defensible argumentsin relation to public relations and communications strategies, forging stronglinks between theory and practiceExamples used draw from the authors' extensive experience in North America,the United Kingdom, Europe and Australia and New Zealand, providing a wellrounded and global understanding of the field Features and benefits grid.  Vesuviu2010 г Мягкая обложка, 288 стр ISBN 1856176150.