Here is a little of what you will learn inside of this book: - All about a sales letter - Comparison between unsolicited proposals, brochures and sales letters - Segmentation, targeting and positioning - Following the AIDA model - Basic elements of a sales letter - What are the basic parts of a sales letter? - How to create headlines to invigorate your ожжхь sales letters - Is it important to have a strong first paragraph? - Is including P S in your sales letter essential? - Should you include guarantees? - Tips on writing a sales letter - Fundamental tips on how to write an effective sales letter - A 12-step guideline for a sales letter - What fundamental questions should your sales letter answer? - Is aesthetics important for your sales letter? - Do short, powerful phrases enhance the impact of your sales letter? - Why certain sales letters lose business - What are lethal sales letter mistakes? - What are the pitfalls of a WHAT IF approach? - What to do when you just cannot write a sales letter - The disparity between a sales letter and an advertisement - Attention is critical - A rapid lesson in writing sales letters in a lucid manner - What is better - a long or a short sales letter? - Do you always have to use correct english? - Monster of a sales letter - Is it true that good sales letters are like good salespeople? - The ten basic rules of writing a good sales letter - Five useful secrets of an effective sales letter - Do emotionally charged sales letters boost sales? - What are the words that you should never make use of in a sales letter? - Ways to create a rapport - Finishing up - Final checklist for a sales letter - And more.  В своей второй2010 г Мягкая обложка, 116 стр ISBN 1452888191.